With its Smithsonian-red stone walls surrounded by beautiful and expansive gardens, Luther Place Memorial Church is a pretty iconic destination at Thomas Circle in Washington, D.C.
In 2023, this congregation celebrates its 150th anniversary which prompted Justin Fitch, Director of Communications & Liturgy, to reach out to Evoke about a logo and website redesign. Their previous logo was created by a former staff member and was lacking the necessary versions Justin needed.
Next, the Evoke team tackled the website redesign and migration to a church-specific platform called FaithConnector. FaithConnector has an easy-to-use backend so even a website novice could create new pages and update ministry events without fear of "breaking" anything.
Although the church building is well recognized in the area, the redesigned website showcases the people of Luther Place and the work God is doing through the congregation.
We centered the holy work of the congregation rather than the facilities in hopes of inspiring new visitors to learn more, get connected to a ministry, or participate in worship.
Check out the new website and visual identity first hand!
Ministry in the Heart of the Nation's Capitol
When your congregation is nestled in a Washington D.C. neighborhood just 1.5 miles north of the White House and 2 miles from the Capitol building, it is incredibly important and impactful to share the Good News of the Risen Christ with a broken and hurting world.
As one of the first local congregations to racially integrate in the 1950s and to welcome and affirm people of the LGBTQIA+ community in the 1980s, Augustana Lutheran Church is known in the community as a diverse, welcoming place of worship.
Yet, their visual identity was focused on a mission that the congregation was no longer living into. The previous website was also difficult to navigate, cumbersome to update with relevant information, and lacking visuals of the inclusive and energetic congregation that Augustana is today.
Pastor Lauren Jenkins was called to Augustana in the winter of 2020 and knew it was time and necessary for the congregation to showcase what the congregation values and to radically welcome all of God's beloved.
Knowing that a majority of people are getting a glimpse of Augustana from their website before they even step foot into the physical building, it was important to Pastor Lauren and her team that the congregation has a visual identity and a website that accurately reflected the congregation.
"One of the many things I appreciated about the process with Evoke was the collaborative approach," states Pastor Lauren.
"Evoke employs a lovely balance of offering insight, expertise, and promoting best practices, while also listening deeply for the vision of the congregation it's working with. The result is that Augustana was truly 'seen' throughout the process, and that shines through in the website and visual identity!"
A BIG thank you to the Augustana team for trusting Evoke with this project!