Imagine you are out for an afternoon walk (hopefully with a cute pup in tow) and you pass by this house.
What is your first impression? What do you notice?
What thoughts did you have about the owners of this property?
Looks a little unloved and messy, right?
Just like a physical location, your digital presence leaves an impression, a feeling with those passing by.
Whether people “walk by” your website, Instagram reel, or email newsletter, we want to avoid any feelings of chaos or confusion so that you can inspire them to take action and engage with your organization.
You can do just that through a consistent, personalized visual identity.
Below are a few reasons why a visual identity is so important to the success of your organization.
Every interaction with your organization needs to offer a quick and easy introduction to the mission of your organization, what you value, and how others can get connected.
A visual identity is crucial to making a great first impression.