20 years ago, all of your website content needed to be “above the fold” because people would not scroll below what they could first see on the screen due to slow loading times.

However, user behavior has changed (thanks to the invention of smartphones and social media). There is no longer an apprehension to scroll down web pages which means you no longer need as many pages on your site.

If your menu looks like the example below, you are overwhelming users with too many options and making it hard for them to find the information they need in one place.

Condense multiple pages of content into one page and ultimately, simplify your menu to a handful of pages (shoot for 10–15 pages depending on your organization).
​​

I know, I know....many of your just made it through Holy week and you are in need of a break. Please, take some sabbath time! But also, pass this fundraising resource on to your treasurer, director of development or finance team to get their wheels turning. 

We have put together a Generosity Campaign Communications Plan tool which outlines the many steps it takes to pull off a successful stewardship or fundraising campaign.

There is no way to put this lightly - it is a LOT of steps/tasks if you want to be successful and have clear communication with your donors.

We have seen many hiccups happen when:

• expectations aren't clear
• one person is tasked with managing everything themselves 
• various staff are not included in the planning at all or only at the last minute 
• goals of the campaign are not clear or keep changing 
  
  

Which is why it is so important to use a plan/tool like this so it is easier for your team to feel empowered and equipped to do this important fundraising work. 

And for you spreadsheet lovers - this can easily be copied and pasted into Excel. 

​Check it out and let us know what you think!